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A jacuzzi bathtub surrounded by various indoor plants in a triangular roof with skylights. The ceiling is white and the floor is wooden.

When beginning a sustainable journey, we all start somewhere… Scouring the internet in search of a start point? Watching your favourite influencers drop their die-hard favourite formulas for eco-friendly packaging? Not sure how to put your pounds towards the planet and purchase the right products for you? You’ve come to the right place; at fiils we’re here to make those first sustainable steps easy. Here’s your beginner’s guide to living low-waste, with a little help from style and sustainability creator Bianca Foley.

Motivate yourself

It’s important to pinpoint why you are on this journey and what ‘sustainable’ means to you, motivate yourself by setting achievable goals. Are you looking to reduce your single-use plastic waste? Refill instead of replace? Cut down on your consumption? It’s all about finding alternatives that work for you and Mother Nature.

Start with sustainable staples

Start simple. Saying no to single-use doesn’t mean a complete lifestyle change or filling your shelves with a mass of eco-friendly products. Taking steps to reduce your waste can be as easy as slipping some staples into your bag. Let’s do a quick mental checklist before leaving the house… Keys, phone, reusables?

Over to Bianca. “Being prepared and being organised go hand in hand with living a sustainable lifestyle. If you’re going to tackle or commit to taking out certain things every single day, taking your cups and bags, then stick to it and celebrate that at the end of it.”

A stainless steel cup lasts for an average of 12 years – think about how many plastic bottles and coffee cups you’d save every year. Over 38 billion plastic water bottles end up in landfill yearly and only 1 in 400 used coffee cups are recycled. Bagging that reusable bottle for your morning boost, means a big pick-me-up for Mother Nature.

As for those one-off supermarket bags… We’ve all had that forgetful moment at the shops, realising we’ve left our bags at home. Instead of heading to the checkout with a guilty conscience, invest in a tote or net bag for everyday shopping and save on the one million plastic bags used every minute! Pack up on plastic by popping your produce into a sustainable shopper.


A net bag containing various produce.
Let’s talk about tubs. This is a relatively simple swap, perfect for packed lunch lovers. As convenient as cling film can be, it’s important that we clamp down on using it, being a non-biodegradable material and tricky to recycle. Instead partner with the planet and put your food in a reusable tub; collapsible silicone ones are easy to store and last for years.

It comes down to quality over quantity. Invest in products made to last and put your pounds towards the planet by buying with brands that support the Earth for your sustainable household staples. As Bianca tells us, “It’s not about going out and buying sustainable products all the time, it’s about reducing waste and reducing consumption…which I think is more my ethos.”

Choose an eco zone that works for you

Looking to take more of a ‘go green or go home’ approach? Kickstart your sustainability journey with a plastic-free punch by choosing one area of your home to transform into a sustainable environment. Take a leaf from Bianca’s book: “If it’s your wardrobe, if it’s your food, the kitchen as a whole, start in these zones as I call them, commit to one zone, make those changes, do it well and then move onto the next one.”

Not sure where to start? We’ve narrowed down the three easiest places to build an eco haven… The kitchen, your wardrobe and of course, the bathroom. “The bathroom and kitchen are the two biggest places that you can make swaps in, to lean towards a more sustainable way of living.”

Reuse, refill, recycle. The mantra for any budding eco-activist. Let’s take a look at building a green bathroom. “Bathroom essentials, like your toothpaste, can be changed, you can go for a more eco-friendly one. Georganics do an eco-friendly toothbrush. Tampons and sanitary products, period underwear brands are popping up left, right and centre. Instead of using cotton pads, get the reusable ones that go in the wash.” The average woman uses 1000 cotton pads per year, the bleaching process used to make them means they’re non-biodegradable. How about its reusable alternative? These last anywhere from 500 to 1000 washes, averaging at just 1 pad per year.


Two Lemongrass Fiils pouches resting on a bath ledge.
Ready to recycle? A beginner’s step you might not know: in order to be recycled, packaging has to be cleaned out, so before you pop those plastics in the recycling bin, give them a rinse. Highlighted by Bianca, “A big thing is your bathroom waste bin, most people don’t realise that the majority of our beauty and cleaning products aren’t recyclable, or the ones that are, aren’t cleaned out.”


Over to our favourites… refillables. Shampoo, conditioner and body wash bottles are all plastic pests for the planet. Reinvent your routine and feel clean with a long-lasting aluminium bottle, ready to refill with a fiils all-natural formula, meaning no nasties down the drain. Bianca agrees: “Use fiils in your bathroom, it’s refillable and reduces your waste consumption!”


As for how to go green in the kitchen, let’s start with the obvious: swapping your roll for reusable cloths, cutting out clingfilm and freezing fresh food. But the biggest kitchen polluter? Packaging. Single-use food and beverage packaging is one of the largest contributors to the 269,000 tonnes of plastic pollution in our oceans. Glass and plastic storage containers are a staple in sustainable kitchens. Take them down to your local refill stations for pasta, rice and grains to keep your cupboards and the oceans clean.


What is sustainable fashion? It’s all about re-wear, reuse and reduce. “It’s not just about buying expensive things, honestly I don’t think it’s achievable and it’s not attainable to every portion of society. I think if you are going to shop it’s about buying what you know can last you. If you’re only able to buy from a fast-fashion brand, then it’s about keeping those items and not buying from a fast-fashion brand every single day, every week, every month.” 5% of the UK’s total annual carbon and water footprint comes from clothing consumption. The best way to reduce this? Ditch the throwaway culture and invest in staples wot wear all year round. Care for your clothes and shop second-hand websites and stores to give pre-loved pieces a second life. “People need to change their mindset when it comes to second-hand shopping. Second-hand doesn’t mean second best – it just means something else didn’t have to be made!” When it comes to washing, swap your detergents for natural, eco-friendly bleaches and products that care for your clothes and the climate.


A close-up of knitted clothing.

Things to expect when starting an eco-conscious journey?

It’s a process and you’ll probably need come time to get into the swing of things. It takes time to find routines and products that work for you, don’t expect to become a zero-waste whizz overnight! “Be easy on yourself, it’s a journey, it’s not something your can do overnight. I think people expect to be able to make the changes in seconds and it’s not as easy as that.”


Just as you need some time to adjust, so does your hair. When switching to natural products, it takes a few weeks for your natural oils to balance and in the long run, it will lead to a healthier scalp and a happier planet. But how do you find companies that are eco-friendly?

Where to shop those first few sustainable swaps

“It’s about what’s around in your own area and shopping as locally as possible. If it’s easy you can make that change!”


For your eco-conscious beauty, fiils offer a full range of refillable bathroom essentials, from aluminium bottles to pouches packed with natural, vegan and cruelty-free formulas. Once you’re ready to return your empties, pop your rinsed pouches in the post and we’ll take care of the rest, reusing our caps and recycling your waste!


Head to your local second-hand stores for a sustainable fashion fix. “A lot of them are heading online now which is fantastic, you can buy online from most charity shops.” As for other places to source eco-friendly clothes… “You can do clothes swaps… it’s become kind of cool again! I’ve always loved charity shops, it’s good to know what’s available in and outside of your area as well. Vintage is another good way, and why not just shop from your friends?” Don’t forget greenwashing – we mean for your machine! Source a sustainable laundry detergent that gives your clothes a planet-friendly clean. “I use Smol, I also use Care, and for my big items I buy the 5-litre ones from Faith in Nature, it’s much more eco-friendly!”


A row of large containers for filling up on rice, pulses and pasta.
Wondering where to refill your kitchen containers? “Look up zero-waste shops, I try to buy no fruit and veg in plastic, I’m trying my best to go and refill certain items. Do the bulk of your shop there and then anything you can’t get in the zero-waste shop, hit the supermarket after.” Living a sustainable life is about waste reduction and finding solutions that are convenient enough to last in your current routine. If you don’t have a zero-waste store in your area to source sustainable food packaging, head online: “A lot of the zero-waste shops are starting to offer delivery now, so if there isn’t one in your area they will send it out to you if you do your shop online.”


Set to start your sustainable journey? The fiils blog is ready and waiting with all the eco-info you need, from building a fully sustainable bathroom, to zero-waste living tips and tricks. Looking for more on starting to live low waste? Head to our Instagram for a live discussion between fiils’ founder, Anna Priadka and style and sustainability content creator, Bianca Foley.

28.01.22 | POSTED BY Fiils

What are the 12 Days of Christmas? Other than a time to celebrate the holiday season with our loved ones, enjoy a few mince pies and count down to Christmas Day, the lead up to the 25th gives us a great opportunity to make some changes in preparation for the coming year. And what better gift to give Planet Earth this festive season than a conscious Christmas?


What does 12 Days of Christmas mean to you? We’re dreaming of a green, environmentally clean Christmas this year and in the run up to the big day, it’s a time to call on all of our eco elves to fiil the season with sustainability. Looking for a helping hand? We’ve got you – for the 12 Days of Christmas, we’re delivering more than just your presents this year. Here is our 12 Days of Christmas list, including small swaps to make over the Xmas period, so you can wish your loved ones a Merry Conscious Christmas.

Rethink your wrapping

First off, can you recycle wrapping paper? Scrunch and see… The easiest way to tell is to scrunch your paper; if it stays in a ball, it’s most likely safe to pop in with the recycling, but it’s never guaranteed. Instead, opt for biodegradable over bin-able for your wrapping this season!


Every year, 227,000 miles of wrapping paper is thrown away in the UK alone – it’s estimated that we dispose of enough to stretch to the moon! So what can we use instead? Brown paper will be your bestie, not only does it bring a classic Christmas vibe under your tree, it’s 100% natural and compostable, so we can spread Christmas cheer and sustainability this year with environmentally green wrapping paper.


If you want to take one carbon-footprint-reducing step further in the quest for eco-friendly wrapping paper, scrap the paper altogether and opt for fabric, a reusable option that can be folded and put back in the drawer for next Christmas… And the next… and the next.


Gifts under a Christmas tree

Ethical gifts to go green

Last Christmas 43% of people in the UK opted for sustainable gifts, a little win we love to see, but how can we get this figure up this year?


Get your loved ones on the sustainable train (or turn them into fiils fanatics…) and buy with brands actively giving back to the planet. Slip an ethical gift under their tree this season and even plant one at the same time by shopping with a brand using Ecosia. Two gifts for the price of one? Yes please!


Switch up on single-use plastic and opt for refillable, reusable and eco-friendly Christmas presents. We’ve included a few ideas below to make things a little easier:



Looking for a less traditional gift? Plant a tree with The National Trust, a present for the planet and it’s packaging free.


Fiils gifts under a decorated Christmas tree.

Pack up on packaging

Packaging, the forgotten underdog of Christmas, lining our food, presents and making up 40% of the world’s plastic. Of course, reducing packaging waste isn’t just for December, but during the holidays our consumption increases by 8.2%, so it is extra important to be an eco-activist and opt for Mother Nature’s best friend – zero waste.


When it comes to gifting, forget fancy inserts and bubble wrapped boxes. Shop brands keeping it simple and sustainable; at fiils, we say no to frills.


On to food… Over the Christmas period, 125,000 tonnes of plastic food wrapping is discarded; 3,000 tonnes coming from turkey packaging, the equivalent of 30 blue whales. when sourcing your parsnips and potatoes, grab some paper-bagged produce from your local grocer, and biodegradable-wrapped meat for your Christmas dinner – or opt for an alternative for your festive feast…

Veganuary begins in December

If you’re already planning your table trimmings, it’s good to know that a vegan Christmas dinner produces 50% less carbon emissions than a traditional turkey dinner, meaning you can eat green and tuck into a delicious dinner.


Whichever meal you opt for, get your food storage containers at the ready! Every year across the world, approximately 1.6 billion tonnes of food goes to waste. Freezing just 1kg of leftovers reduces your CO2 by 2.5kg, and who doesn’t want to cook up a cure for Christmas nostalgia going into January?

Sustainable Season’s Greetings

We all love receiving a little heartfelt message through the mail, and this year we can deliver some Christmas cheer to Mother Nature by reaching out to our tech-savvy relatives with an eco e-card, saving 140g of CO2 per card! 1 billion Christmas cards are thrown away annually. Revamp old cards into postcards and by plastic free, recycled Christmas cards this year.


A recycled card stating 'Merry Christmas'.

A Christmas break for the climate

Heading off on holiday for Christmas or visiting your loved ones? Whether you’re hitting the road or the skies, slip a fiils travel set and vegan wash bag into your suitcase to put a dent in the yearly 980.8 tonnes of plastic waste produced by miniatures.


Before you go, offset those travel emissions by planting a tree or two! In just one year, a mature tree absorbs more than 48 pounds of carbon dioxide from the atmosphere. At fiils, we plant one with every order, so you can rock around more than one tree this Christmas.


Three fiils mini bottles hanging with bows.

The planet-loving potted tree

We’re all about refill and reuse, but for Christmas we’re taking evergreen literally and switching to repot and reuse! Did you know that plastic trees produce 40kg of carbon emissions? More than double the 16kg released by a real decomposing one. Close the loop this Christmas – go for a small, potted, eco-friendly Christmas tree. They live for years, and once they’ve outgrown your living room, replant your forest friend in the garden!


A potted Christmas tree.

LED over incandescent

If every household in the UK swapped out their string incandescent lights for the LED equivalent, we could save more than 29,000 tonnes of CO2 over just the 12 Days of Christmas. LEDs produce 80% less energy and still provide that traditional twinkle. We’re adding a green-friendly glow to our tree with eco lights, but what about the rest of our home?

Deck the halls with sustainability

Investing in sustainable Christmas decorations makes a world of a difference, literally. Buy into bronze, wood and especially glass decorations, a material that believe it or not, can be recycled infinitely, using 40% less energy in the process. Choose a wreath for the world by avoiding plastic options and switching to fabric; they can be made at home and pulled out if the eco Christmas closet for years to come. Heading outside, solar powered decorations bring joy to the Earth and your neighbours, with a lowered energy intake that your bank account and the ozone layer will love.


Eco-friendly Christmas decorations.

Shop big or go home

We mean that in a conscious sense, of course. As consumers, our Christmas shopping brings multiple journeys and a string of online deliveries. More trips = more emissions. In 2020, e-commerce spending increased by 56% over the Christmas period; with an average of 181g of CO2 per drop off, that’s a lot of carbon! In the run up to Christmas, reduce your journeys by buying all of the essentials in one big shop and ordering your gifts in bulk from two or three of your fave sustainable brands.

Cracker down on plastic

We heard you’re topping off your Xmas table, how about a climate-friendly cracker? If you lined up the crackers thrown away each year, end to end, we would have the equivalent of 1,220 Mount Everests stacked on top of each other.
Purchase recyclable options, or get creative and make your own Christmas crackers! Choose a natural, compostable casing, tie with twine and slip in a small sustainable gift – here’s a few ideas:



Christmas crackers laid out on a plate.

Top off a conscious Christmas with twine

Twine, ribbon’s sustainable sister, is biodegradable, recyclable, compostable and the perfect addition to your new-found brown paper wrapping. Now, go tie up your sustainable season in a neat little bow.


A fiils box wrapped in twine in front of a Christmas tree.
Looking to get a head start on your conscious Christmas? Head over to fiils for gifts that are good for the globe and the perfect present to fiil that space under the tree.

07.12.21 | POSTED BY Fiils

person holding a green plant

It’s been six years since COP21, the birth of the Paris Agreement and a defining global move from international leaders to limit global warming to the famous 1.5°C figure. Fast forward to last week and COP26 has been a major talking point, rightly so; this year’s United Nations climate change conference, grabbing the attention of more eyes across the globe than ever before. Hosted in Glasgow, the 120 parties in attendance introduced promising plans to fight alongside our planet. As for the changes we can expect to see, here is a run-down of what the next decade of climate change activism will look like, with the help of one of the fiils family, sustainability advisor, Ahsan Syed.


Fossil fuels, the alliterative culprit of our emissions emergency, were the first to find themselves in the hot seat. For the first time in COP conference history, 23 countries, including Indonesia, Spain and Ukraine, took one very big step forward, committing to the phasing out of coal. We love our little wins here at fiils, but this is a colossal conquest for the climate.


Compromise came from developing countries agreeing to the phasing out of fossil fuels. Despite activists pushing for a complete shifting away into greener energy territory, it still marks a notable turning point, as explained by Ahsan. “Although climate activists didn’t get the results they wanted, and the specific wording was watered down from phase out to phase down, this is still a very positive outcome.”

What does this mean for us?

Adopting a ‘new normal’ means we can make our own impact in reducing CO2 and hold Mother Nature’s hand along the way, coined by Ahsan as “voting with your dollar”. Opting for sustainable switches and ‘putting our money where our mouth is,’ investing our pounds in carbon neutral, refill and reuse options means a cut down in production and transportation emissions, a cleaner conscience, cleaner air.


The good news is that developing countries including India, one of the world’s leading Co2 emitters, are set to receive support from more affluent areas of the globe, emerging from COP26 with a solid path to a lower emissions future. “The Glasgow climate pact includes more specificity – the phase down of fossil fuels, contributions to developing countries, setting more stringent targets in 2022, these will all help ensure that countries continue to actually make efforts to reduce their impact on the environment.” Leading us on to our next champion for the planet, renewable energy.


In a breath of fresh air, it was also announced that China and America, two leading greenhouse gas emitters, turned their focus to renewable energy, set to develop new technology and implement plans to increase its use and prolonged success. “We have achieved leaps and bounds in energy efficiency and also alternative energies; in a lot of places around the world, solar wind is the cheapest form of power that you can have.”


With renewable energy followed a focus on emissions and a promised 30% reduction in the next 8 years from more than one hundred countries. Over the past decade, carbon emissions increased by 1.47 billion metric tonnes, 29% of this emerging from transportation. To counteract this and steer us in the right direction, automotive companies promised to produce ONLY zero emissions vehicles globally by 2040, a welcome change and one we are already seeing in our cities, streets and everyday lives. “We’re constantly moving in the right direction, our cars are more efficient than they ever were, we’ve gone leaps and bounds in technology. We’ve installed the technology and put filters in the tail pipes – the air coming out of a tail pipe is cleaner than the air that went into a vehicle fifty years ago.”


Aside from our buying habits, simple lifestyle switches have a knock-on effect in reducing emissions, aside from the obvious of monitoring our energy intake at home or opting for a sustainable supplier:


  1. Did you know that opting for a vegan diet reduces your carbon footprint by 25%? Switching to dairy free milk reduces greenhouse gas emissions by 49%!

  2. Swap out your takeaway coffee cups for a reusable one. A stainless steel alternative works for your coffee and your water.

  3. Opt for natural cleaning product alternatives – you can make your own using cupboard essentials (but do your research!), or invest in a refillable system.

  4. Buy recycled toilet paper to help close the emissions loop.

  5. A simple one: keep on recycling!

  6. Plant some bee-friendly flowers and help nourish our buddies aiding in natural food production.

On to fixing our forests!

Brazil, home to the Amazon rainforest, alongside 129 other countries, agreed to the halting of deforestation and land degradation. Over the past year 1.9 billion trees have been planted, a huge step to regrow not only our home but the natural domain of our wildlife.


Giving some TLC to our trees can also be done from the comfort of your couch, shopping with brands working alongside Ecologi. We put our pounds towards planting, with 5,987 trees already planted in our very own fiils forest. Ecosia is another great way to give back to your forests for free, a search engine donating 80% of its profits to reforestation.


In an optimistic, planet productive end to COP26, we can stay in the loop with the world’s collective efforts with COP to become an annual event. “There was a lot of countries committed to revisit their 2030 targets by the end of 2022, next year’s COP.”


We’re making progress. Our ozone layer is healing, a lower emissions future is on the horizon and industries are adapting, meaning we are well on our way to becoming more climate friendly consumers and taking a smaller carbon footprint step in the right direction.


For another fiil of the COP26 climate action, head over to our Instagram for a discussion between fiils founder, Anna and sustainability advisor, Ahsan Syed, HERE.

22.11.21 | POSTED BY Fiils

I am sure we have all been there. You are at your local drugstore or supermarket and you are trying to choose the right shampoo for you. Or better, for your hair. But how do you choose the right one? No one has ever taught us how to choose shampoo, am I right? It’s always like this, and it never gets easier.


I know what you are thinking, shampoo is just shampoo. And I am not sure how to change your mind about it just yet, so please bear with me and read through this. I promise it will not be a waste of your time.


Picture this. You are staring at shelves packed to the brim with a million different options: straight hair, coloured hair, curly hair. But also shampoos claiming to fix your split ends or your brittle hair. How can a product do it all, in reality? And how am I to choose a shampoo based on these claims that I know are really not realistic? On top of that, with all the available options and formats on the market now, how am I to make a simple choice on shampoo? And is it even a simple choice to make, really?


I feel like, in this day and age, we are very much fed so much information all at once. And we kind of get very overwhelmed. Particularly when we speak about sustainability and climate change, so much is out there and we need to make sense of it all. Am I meant to switch to a shampoo bar? Do I jumps on the no-shampoo shampoo wagon? And what about packaging – it is a plastic bottle? Can I recycle the box in which my shampoo bar was living? Do I make sure all the cardboard pieces of it, including the ink, are okay for the planet? What is good and what is not? But also how good is this going to be for me, my hair and my beliefs? How do I choose shampoo?

SO WHY FIILS?

When I was offered the opportunity to write a post on my experience using fiils, I was elated. As a follow up to that post, I can only confirm that not only have I thoroughly enjoyed the product Anna has created, but I also admire her stand on sustainability and single-use plastics. But I am sure if you are here you know plenty about the brand. And if not, let me help you with that.





Fiils was founded by Anna with the intent of putting change ahead of trends. In the beauty industry (but in so many other industries too!), we are all aware of the copious amount of waste resulting from following new trends. It’s bound to happen and it has been like this for so long. But what if there is a way to address this and make an impact by changing the rules?


Fiils is here to disrupt the industry with products not only for hair but for the body too. Everything they make is done using only the highest quality, completely natural ingredients. And with sustainability and the planet always in mind.


Anna and Bilguissa are all here for that. And so are we, to be fair. You might have read about our initial thoughts on fiils by reading our post. And after having given this shampoo enough time, we’re here to tell the tale.

HOW DID WE CHOOSE SHAMPOO BEFORE?

Well, it goes without saying we are always influenced in our choices, even when we do not realise it. So it also is no surprise when I tell you that I choose a shampoo based on what other people were picking. Not going to name names, but I was overly excited at the thought of being able to pick my scent and colour for the formula. And I am sure that says it all. I had no clue about what goes into a shampoo – let alone having a clue on how to choose a shampoo! If it was for me, as long as it was pink and smelled nice, it was good.


But I didn’t know that’s not enough. At least, I now know it was not enough. There is plenty that goes into a shampoo, and I am sure we all barely know what’s good and what’s not so good for both our hair and scalp. Chatting to Anna and Bilguissa made me realise that, while my previous choice of shampoo was not so bad in terms of ingredients, I was ordering a product that had to go through such a long mileage to get to me that all my good intentions were thrown out the window the moment I pressed BUY on their website. And that the colour and scent do not make a shampoo a good one.


WHAT HAIR TYPE AM I?

My hair is very thin and straight, extremely fragile and tends to fall quite easily. Fine hair is the kind of life that picked me, not vice versa. My scalp is oily, extremely oily, and also very much sensitive. Any change in shampoo is very much a danger zone to me. I would always end up with dandruff and a very itchy scalp whenever I switched shampoo. So you can imagine my fear and anxiety behind switching from a product I had used for more than 3 years to a product I didn’t even know about. I am glad to say I was oh so wrong.

HOW TO CHOOSE SHAMPOO: THE TRANSITION

Yes, my previous shampoo was SLS-free as my current choice. But with all the added silicones and fancy colours and scents… was it really a good choice? Since I switched to fiils, my hair is a lot easier to detangle, quick to style and not as dry anymore. I was sceptic about it and worried about any reaction my scalp could have. Of course, yet again, I was proven wrong. No dandruff, no itchiness, no change whatsoever to an already stressed scalp. Yes, my scalp is still oily, but not as fast as I used to get it. I can feel my hair getting fuller, thicker. It looks a lot healthier now than it has ever been before. And I have not changed anything in my diet or in my habits with vitamins.


So can choosing the right shampoo really make a difference? I guess it can indeed.

Since I haven’t mentioned it before, my hair care routine – and subsequently, my hair care products range – is pretty much just shampoo. I do not use conditioner as my scalp is already oily and my hair tends to stay pretty soft without the need for it to be conditioned. I do not do hair masks, nor do I use hair oil because there is nothing more annoying than oily hair to me. The oily scalp is something I just have been struggling with for since I can remember, and no shampoo has been able to help me contain that. Not until I switched to an SLS-free shampoo.


And how did I choose said shampoo? Out of sheer luck. And while the excess oil is not controlled fully, I cannot really complain. My switch was easy and pain-free, with no dandruff and no itchy scalp, ever. Of course, I know that I don’t want to strip my hair of those natural oils that are meant to protect it. I want the moisture to stay, I don’t need to start dealing with dry hair and a dry scalp!

THE NEW REFILL PRACTICE IN THE BEAUTY INDUSTRY

I must admit that the whole reuse, reduce, recycle mantra has taken a long leap in most industries, the beauty industry included. And while the work of some is definitely what I like to call a pretty façade, we need to focus on the brands doing real good for the planet. Again, I hear you: how can I be an impacting force when I choose my shampoo?


Well, just check what shampoo you are currently using. Is it safe for you as much as is it safe for the planet? Can you recycle that plastic bottle and top? Will you be able to reuse that bottle somehow? If the answer is no to 2 out of 3 of these at least, then you guessed it. Switching to a refillable option like fiils has made me more coherent in my choice of living a sustainable life through most aspects of my life. All I need to do is order when needed, refill my reusable bottle and make sure I do not get any pumps unless I need them. And with fiils, you will be able to do that not only for shampoo and conditioner but also for body care products. If this is not a win, I don’t know what is.

So, to confirm, these are the steps to choose your shampoo in a nutshell:

  1. Check the ingredients list, you don’t want a shampoo made 90% of water and chemicals you cannot even read from the label, let alone know what effect they will have on both you and the planet;

  2. Check the packaging, is it really as sustainable as they claim it to be? Will you be able to recycle it? If not, is there a similar product that you can use instead?

  3. Assume you will need time to adapt to the new formulation, do not give up on it right away. Everything needs time to start working for you, so make sure you follow the same procedure you’d have with skincare and try stuff out;

  4. Do not assume everything you see it’s gold, and not everything that works for your friend or mum or sister will work for you. We are 3 sisters with very different hair, and as such very different needs: it’s not a one type fits all, and it shouldn’t be;

  5. But most importantly, do not throw out what you are currently using to move onto better products. The beauty industry accounts for 120 billion units of packaging created every year, just think how much of this will end up in landfills and our oceans. Finish that product first!




Guest written by: Simona, founder of The Grumpy Olive blog

04.11.21 | POSTED BY Fiils

Throughout history, from using avocados and rose petals to the use of milk as a body lotion, the moisturiser has been the one product advised to all; for every era, skin type, or region. The earliest use of lotion-type salves can be traced back to 3000 B.C. to Ancient Sumer and Ancient Egypt. Bodycare and skincare were essential for civilisations like the Ancient Egyptians, who lived in rough environments exposed to excessive heat and wind. As a result, they knew the importance of taking care of their skin. Before there were anti-aging agents, toners, and chemical peels, all we really needed were moisturisers. So what is moisturising?

Moisturisers act as a barrier, retaining moisture and hydrating the skin’s outer layers. The process of moisturising involves sealing and locking in hydration to strengthen the skin’s protective barrier, prevent transpiration, and keep the skin soft and silky. As we prepare for the winter elements, finding the best moisturiser for dry skin has become a top priority.



The body is an area that often gets ignored; we can spend months (or even years) perfecting our facial skincare routines to find the ideal combination of serums and lotions that have us looking our glowing best. Yet, we skimp and overlook, both on quality and sustainability, when it comes to body care. The skin is the largest organ of our body, and it doesn’t stop at the chin; consequently, the body requires extra TLC to look and feel its best, just like our face. Whatever the skin type on your face is, it’ll be the skin type for the rest of your body. This means that if you reach for skincare to treat dehydration or sensitivity on your face, you should be following through with a similar routine for the rest of your body. It’s time we extend the same energy we have for our multi step face-care practices to how we care for our bodies. So here are three reasons why we need to shift our view of skincare beyond our faces:

1. Prevent Future Skin Problems

It is important to remember that your face is not the only area susceptible to skin issues like skin cancer, discolouration or age spots; the rest of the body is just as prone. This is because your neck, hands and décolletage get just as much sun as your face. A body skincare routine is your body’s first line of defence against infection and disease and ensures a healthy glow about your appearance. The shoulders and chest are also common areas for breakouts, as there’s a relatively high concentration of sebaceous glands and larger pores. Plus, healthy skin can restore and repair itself quickly, allowing you to heal faster and be less susceptible to infection.



2. Attending To Your Skin Is An Act Of Self-Love

Caring for your skin is a way of showing kindness to your body, as concentrating your energy on improving skin health pays off for both your mental and emotional health, which is especially important during COVID-19. Taking the time to nourish your skin influences the mind and body. Here at fiils, we use only the best ingredients. We’re sustainable, but we don’t compromise on quality. That’s why our refillable hand and body lotions in gorgeous scents such as Lemongrass and Coconut are made from 100% cruelty-free, vegan, organic ingredients and are filled to the brim with soothing essential oils, almond oil and shea butter, which will soften and moisturise your skin to the max.



3. Feel Good, Look Better

Moisturising the body enhances the overall look and appearance of the skin while also repairing and maintaining the skin’s function as a barrier to the environment. It also helps improve circulation to the skin, which can help your general sense of well-being. Taking care of your body reduces the signs of ageing and provides a more lively, fresh complexion. It’s not a sin to want to look good all over, and attending to your bod helps you do just that.



A good skincare routine is only as good as the products you use. Your skin absorbs a great deal of what you put on it, making body products significant contributors to toxic load. Choosing your products thoughtfully and treating your body with the same respect you provide your face goes a long way, both physically and mentally. At fiils, we believe that you are only as pretty as your planet, which is why we don’t sacrifice its beauty for ours. We produce desirable and refillable ethical beauty products while respecting the needs of our planet: no need to sacrifice your style or your beauty expectations to do your bit. Our products are natural, clean, green and free from chemical nasties.

Visit our website and take a peek at our Coconut and Lemongrass Hand and Body Lotion Refills to start your sustainable body care journey.

28.10.21 | POSTED BY Fiils

Crimped? Corkscrew? Kinky? Whatever you call your curly locks, we know the daily struggles that curly girls face when it comes to taming their wild locks. Add sustainability into the mix, and you’re faced with a whirlwind of uncertainty of which way to turn, which products to choose and which hair-washing routine to follow.

 

 

But fear not. Fiils have made it even easier for curly-girls to regain control over their unruly hair with their refillable conditioner, which is paraben and sulphate free and made with 99% organic, natural ingredients. What’s more, is the Fiils refill conditioner formula is ultra-moisturising and smells like holidays (we’re nuts about coconut!), which makes it the perfect addition to your #shelfie if you’re following the Curly Girl Method.

 

 

An over-head image of three coconuts sliced in half on a light brown background.

 

 

Now, if you’re a curly girl reading this blog post with absolutely no idea what the Curly Girl Method is, don’t get your ringlets in a twist! We go through all the curly hair dos and don’ts with our very own home-grown curly-girl, Lara, on how she manages her gorgeous locks, because we’re nice like that.

 

 

Lara’s experience as a curly-girl:

 

“I had a very difficult relationship relationship with my curls growing up,” Lara tells the Fiils Blog. “I think all little girls are told some variation of “eat all your crusts so your hair will grow curly!” But all of my friends had this beautiful, sleek, straight hair, and then there was me – a frizzy mess looking like I’d been dragged through a hedge backwards! For years, I’d sit at my mum’s feet while she straightened out all the kinks so I could feel like I fit in with all my friends.”

 

But Lara soon grew to love her curly hair: “It wasn’t until my family lost a close friend to cancer that I realised how lucky I am to have my hair at all, no matter its texture.”

 

“I began researching ingredients and products that would benefit my curls and slowly but surely, I learnt how to take care of my hair and how to style it and grew to love my curls as a part of me,” she says. Her curly-girl research led her here, to Fiils, where she now works as the Fiils Brand Assistant and Customer Experience Lead.

 

Lara loves the Fiils conditioner for her curly hair: “What makes the Fiils conditioner so brilliant is that it’s so versatile! You can use it as a co-wash, as a regular conditioner, as a leave-in, even as a mask.”

 

“It contains all the curly-girl-friendly ingredients you could want from a hair product,” she tells me, and she’s right! The Fiils refillable conditioner is 100% cruelty-free with no nasties and is also paraben and sulphate-free.

 

“This was something I felt passionate about when assisting in the development of the Fiils products because I obviously wanted to be able to use the products we were shouting about! The fact that it smells good enough to eat without using any perfumes, only essential oils is an added bonus that I’m definitely grateful for,” Lara says.

 

You too can love your curly hair with Fiils. So, keep reading for Lara’s top-tips and take your lock from drab to fab in a flash.

 

 

 

 

Curly Girl Don’ts:

 

No shampoo (zilch, zippo, nada!)

No heat styling (nope, not even a tiny bit.)

No brushing, especially on dry hair.

No sulphates (don’t worry, Fiils products NEVER contain sulphates or parabens)

No drying alcohols

No perfumes

 

 

Curly Girl Dos:

 

Step 1: Cleanse

 

Gently stimulate your entire scalp and cleanse your roots with fingertips and conditioner, but avoid using shampoo to cleanse your hair as it can dry out your precious curls. You don’t have to give up your precious shampoo cold turkey, but you should wean yourself off by cutting down on shampoo over time. Why not try our coconut conditioner and get soft, glossy, tangle-free hair?

 

Wavy Hair – Cleanse your hair once a week. You can use regular shampoo to cleanse your hair, but condition before and after to maintain healthy hair.

 

Curly Hair – Cleanse your hair once a week or every 10 days, co-washing with conditioner and water.

 

???? Coily Hair – Clean your hair as little as possible. In between co-wash days, wet your hair and go straight to Step 2.

 

 

Step 2: Condition

 

Smooth down the hair shaft by smoothing conditioner all over your hair in sections.

 

Wavy Hair – Feel free to leave a little bit of conditioner in, no need to rinse all the way.

 

Curly Hair – You can rinse or leave the conditioner in, depending on your hair. Go with your gut and do whatever you prefer!

 

???? Coily Hair – Wrap your hair in a microfibre towel or t-shirt for 15 minutes for an ultra-conditioning moisture boost. Rinse hair out completely to avoid leaving a film.

 

 

 

 

Step 3: Dry & Style

 

Tilt your head forward and blot hair dry by cupping curls in a towel, then leave to air-dry. In a hurry? Diffuse. Avoid the temptation to use a hairdryer without the diffuser attachment, it will only serve to dry out your already sensitive curls. Scrunch your chosen styling product (Lara loves to use gel!) from ends towards the scalp and clip the roots for a lift.

 

Wavy Hair – To get curlier hair, do extra scrunching or pin curls. Otherwise leave to air-dry for natural waves.

 

Curly Hair – When hair is completely dry, simply flip forward and scrunch to create lift and volume.

 

???? Coily Hair – A wash and go is recommended, but you can style your hair however you like! Just try to avoid using heat.

 

 

Two silver Fiils refillable aluminium bottles next to two Fiils refill pouches.

 

 

At Fiils, we strongly believe your hair should be taken care of just as much as the rest of body! So be sure to shop the Fiils Hair & Body Duo or refillable conditioner, guaranteed to give you the smooth, luscious locks you’ve always dreamed of.

 

 

Words by: Gabriella Ferlita

24.06.21 | POSTED BY Fiils

We are waking up to the effects of plastic on our planet but this environmental nightmare has become ubiquitous in our households and especially in our bathrooms. Picture the inside of your bathroom cupboard. If you’re an eco-warrior, you’ll be smiling smugly to yourself as you envisage recyclable bamboo products, aluminium bottles and maybe even bars of natural soap or shampoo. However, if you’re in the early stages of your sustainability journey, you may be guiltily picturing quite a few disposable plastic bottles because what are the other realistic alternatives available to you? Fiils is here to guide you so that you can make your bathroom more conscious.

 

 

 

 

Why are our bathrooms a good place to start to become more eco-friendly?

 

Now this may be obvious, but eliminating plastic from your personal care routine is integral to living more sustainably. Zero Waste Week, an annual awareness campaign, states that more than 120 billion units of packaging are produced every year by the global cosmetics industry, most of which are not recyclable. And, where this plastic ends up is not pretty. A Garnier research project also found that 56% of Brits do not recycle their bathroom product waste, meaning 2.7 billion plastic bottles hit landfill every year. We believe that by choosing more eco-friendly personal care products you are casting a vote that demands a greener planet.

 

Thankfully there is some optimism to be found among the doom and gloom! According to the terends intelligence company Stylus Innovation and Advisory, “2021 will be the year when change-making consumers fight for a brighter future for all.” Stylus has also found that these consumers are “buying fewer, more multi-functional products. For example, 28% of UK women reduced the number of items in their skincare routine in 2019.” Simplifying your personal care products down to what you really need will help you become more sustainable; the time to start making your bathroom more conscious and encourage others to do so, is now.

 

 

 

 

Ditch the plastic and opt for aluminium

 

According to environmental scientist Zak Aja, plastic as well as is production process are unsustainable for the environment as plastic pollution contaminates air, land and water resources. This is why Fiils’ model of refill and reuse is designed to dramatically decrease the carbon footprint of your products and prevent the consumer being responsible for recycling their products.

 

Aja’s research has found that a typical customer buying shampoo, conditioner and body wash contributes 7 times less to their annual carbon footprint with Fiils’ sustainable model, than if they bought these products in single-use plastic packaging. Aja predicts that Fiils’ packaging alternative of refilling and reusing aluminium bottles will change the habits of 48,000 people in 3 years time and save customers at least £1.2 million. We believe that companies should consider the whole lifecycle of their beauty products and take responsibility for recycling them, as we do.

 

We’ve chosen to package our vegan products in aluminium because it is safer, more durable and eventually contributes less of a carbon footprint than plastic. You may have heard of the term ‘bioplastics’ and be wondering why the world has not converted to using these plastics only, as they biodegrade at the end of their life. Unfortunately bioplastics are not entirely green when considering the whole lifecycle of a product according to Aja, who told Fiils that a mix of non-renewable materials and processes are used to make bioplastics. The process used to grow the crops that create bioplastics is resource-intensive and depends on synthetic fertilisers. We’ll be sticking to our trusted friend, aluminium.

 

 

 

 

5 top tips for creating a conscious bathroom:

 

  1. Buy refillable and reusable products. Avoid products that will inevitably go to landfill.

  2. Ensure that the ingredients going into your personal care products are sustainably sourced.

  3. Always choose aluminium over plastic and glass packaging (glass isn’t very durable as it can break easily).

  4. Avoid face wipes as they contain plastic! Opt for reusable face pads and a cleansing solution.

  5. Invest in a reusable razor – it’ll save you money in the long run and won’t end up in landfill after a couple of uses.

 

 

Words by: Lucy Wagstaffe

29.03.21 | POSTED BY Fiils

Running an established business isn’t easy, but running a start-up is even harder. Throw a global pandemic into the mix and for many small businesses, it’s chaos. For Fiils, whilst supply chains were stretched, it provided an ideal opportunity for us to reinforce our message. We all saw the impact that decreased human activity had on the planet, and how we could all live with much less when we were forced to stop.

 

Whilst it’s been a difficult time for so many reasons, the needle seems to be shifting towards more sustainable lifestyles, coupled with a rise of consciousness from both customers and brands alike. There’s still a very long way to go, but the seed has been planted and many more people are looking for ways to give more and consume less.

 

The beauty industry is one of the biggest contributors to single-use waste and overconsumption. Beauty has had many ugly sides over the years – the latest being packaging waste, which creates 140 billion tonnes per year, to be exact. Not only this, but many beauty products are filled with chemicals that aren’t just damaging to humans, but to the environment. Sulphates for instance are one of the worst offenders, having an eco-toxicity of over 80%. Despite this, they are still widely used in shampoos, body washes and toothpastes to make the product foam.

 

 

A white, opaque plastic conditioner bottle next to a silver aluminium Fiils bottle.

 

It’s impossible to hit every base when building a sustainable business model. At Fiils, we knew we wanted our sustainable service to be as convenient as possible for the consumer, by offering familiar personal care essentials without the compromise on lifestyle.

 

Other, more sustainable brands may disagree, that in order to make the biggest change, we have to venture outside of what we know and are used to. For example, switching to soap or shampoo bars or using refill stores to top up glass bottles. Whilst we do agree with this to an extent, we believe that its small steps and changes that make a bigger difference overall. This is why offering letterbox packaging, using less materials in our refills and by closing the loop on our waste, reusing and recycling our refill packs with a dedicated service was phase one in our development.

 

The ease of use of this service, and ability to order only during the pandemic with letterbox refills and returns, made our service a huge success with an 80% return rate that can be easily scaled to offer our service to even more customers. This doesn’t mean we will stop innovating and tweaking our model to make it as carbon efficient and waste-free as possible – we’re already working on this as we speak. But it means collectively we need to start somewhere. We never created Fiils to be a beauty brand that was ‘overly eco’ from the start. But one that would inspire the everyday consumer to begin to put their best foot forward towards a more sustainable lifestyle.

 

We also knew that the beauty consumer still wants formulas that perform well. Whilst sustainable packaging is one of our pillars – we’re always formula first.  To go the extra mile with our formulas, we knew that using clean ingredients, minus sulphates or parabens was paramount, as was making our formulas highly concentrated. We opted for formulas with over 75% extracts for a reason – to conserve water. Most of the aqua in our products comes from the plant extracts themselves, and when you wash with Fiils, you’ll immediately notice our textures are different to many personal care products on the market; they’re thicker, and far more luxurious.

 

The refill/reuse model is an exciting category and it’s interesting to see the brands and companies emerging in this space, and their different takes on it. One thing that it absolutely paramount, is that we all keep moving in the same direction.

 

 

 

Our refill model at Fiils is a closed loop, meaning we are completely closing the loop on our packaging waste, and know the journey of it from start to finish. The biggest issue with single-use plastic is our disposal of it. We’ve come to view it as a single-use commodity when in reality, it is meant to be reused for as long as possible. This means keeping it in circulation for longer, and out of our ecosystems and landfill, or opting for no plastic at all. This is what we are aiming to do will all our materials at Fiils – make them reusable or recyclable and of course, where reusable alternatives exist, such as aluminium, use them instead.

 

We use aluminium for our refillable bottles; it’s a great material that can be infinitely recycled. But for certain elements of our packaging like the pumps or the barrier layer in our pouches, it is almost impossible with current materials to avoid plastic. However, we always use recycled materials so no new plastic is created. We ensure we have a tracked recycling service where we can identify the packaging coming back through our supply chain. We’ve also started looking at reusable and compostable materials, connecting with key innovators in this space to ensure we are at the forefront of any new developments.

 

Another way we are reducing our impact is by carbon offsetting. We are committed to planting a tree with every sale made. Through this, we have offset more emissions than we have created with our model, making us a carbon neutral brand – and this is only the beginning. There is still an opportunity for us to reduce carbon by developing our packaging and formulations even further, and contributing to larger carbon offsetting models around the globe.

 

The need for sustainable business models is greater than ever; the brands that rise to this challenge are the ones that will succeed. To ignore sustainable practices, not only within your supply chain, but also within your team ethics as a business owner in 2021 simply won’t work. It is our responsibility to lead the conversation, encourage positive consumer behaviours with our services, lead with purpose, offer viable solutions that reduce emissions and impact, and champion sustainability within the workplace. Collaboration is the key amongst brands, innovators and consumers. We all need to play our part, and be open with our challenges and what we are doing to solve it. This is our planet, after all.

 

Words by: Gabriella Ferlita, Anna Priadka

 

 

11.03.21 | POSTED BY Fiils

On one half of the image there is a brand new pink Fiils refillable pouch half submerged in water. On the other side of the image there is a red Conscious Beauty Co Hand Wash Refill in the old style. Both images are on a cream background.

At Fiils, we’ve been working hard behind the scenes to get everything ready for our launch. We wanted to answer some questions that we have been getting about our fresh new look. As a brand that cares deeply about always doing our best by you and the planet, we want to be honest and transparent with you – especially whilst we grow.

 

 

 

Why the name “Fiils”? 

 

We wanted a name that represents exactly what we do. We also wanted to keep things short and sweet – no fuss – just like us. We are a brand that always takes a “glass half-full” approach, especially when it comes to sustainability. At Fiils, we believe it’s the small changes that can truly make a huge difference. 

 

We want to help our customers make small sustainable swaps to their everyday beauty and personal care routines; without compromising on quality or style. Our contactless refill return service is easy to use so that everyone can enjoy the products, they know and love, whilst also doing their bit for the planet.

 

 

 

 

What’s changed from when you were the Conscious Beauty Co? 

 

Along with our new design, we’ve improved our packaging as well as our product formulas. We may have removed “conscious” from our name but we definitely haven’t from our ethos. Fiils was founded in order to solve a common problem: the overload of single-use waste created as a direct result of our beauty and self-care routines. We’ve used your feedback from The Conscious Beauty Co to create and improve upon our products so they are even better than they were before. 

 

For example, we’ve been working hard on all of our formulas so that they contain over 75% of pure plant extracts, and all of our ingredients are still natural, organic and cruelty-free. We’ve also worked hard at sourcing our formulas close to the UK, and we now make them in Europe. 

 

Our refill packaging is now 80% plastic-free. We’ve now made the caps fully reusable which means that when you send them back to us, in your mailing bag, they can be reused for other refill pouches.  

 

This time round, we’re also giving you the chance to customise your bathroom with more choice when it comes to the aluminium bottles. Offering Rose Gold, Copper and Silver bottles with reversible logos, dial up or dial down, so you can make your bathroom look beautiful. 

 

We’re also very excited to reveal that we have a new partner: Ecologi! That means we’ll now be planting a tree with every sale we make on our website. Think of it as our very own Fiils forest where we can all make a positive impact.

 

 

 

 

What’s stayed the same?

 

We want to make a promise to you: our values will always stay the same. Our mission has always been, and will continue to be: to close the loop on single-use waste. We want to bring you eco-friendly beauty products that actually work. 

 

We’ve had an amazing first year with The Conscious Beauty Co, with your help we saved enough emissions with our refill and reuse service to drive around the world 5.8 times! 

 

If anything, our journey to becoming Fiils has made us look at how we can make our brand even more impactful. We’re super excited for this next phase of our Fiils journey and can’t wait for you all to be a part of it.

 

 

 

 

What does the future hold for Fiils?

 

We started with the bathroom basics, and with the help of your incredibly valuable feedback, we have plans to further expand our product range. Expect to see new scents and brand-new Fiils products arriving later this year! 

 

We always want to make sure that we’re offering the best possible products and services so that we can deliver on our promise: a truly sustainable and purpose-driven beauty brand. 

 

If you have any feedback, questions or specific issues with previous subscriptions to the The Conscious Beauty Co, please don’t hesitate to get in touch with us at: [email protected]. To make sure you’re up to date with all the latest Fiils news, follow us @fiils on Instagram and sign up to our email newsletter!

03.02.21 | POSTED BY Fiils

A birds-eye view of a green forest.

We’re saying goodbye to throwaway culture in 2021 (and beyond). 

 

At Fiils, our products go beyond just recycling: they are refillable too. That’s because we believe that recycling isn’t enough to combat the problem that the waste we produce creates. And, it’s only getting worse. In fact, our addiction to creating waste is having a devastating impact on our planet including our oceans, our wildlife and our health. We want to show you why it’s time to do something about it. 

 

Much of our everyday waste, especially when it comes to beauty products, is made from single-use plastic and, while it was a great invention, we’re overusing it on an incomprehensible scale.

 

 

 

 

Can single-use be a good thing?

 

Plastic was invented in the 19th century but it wasn’t until the 1970s that we really started to use it everywhere and in everything. Manufacturers started by replacing paper or glass packaging with lighter and much longer-lasting plastic alternatives. Since the 1950s, 8.3 billion metric tons of plastics have been produced and half of that is in the last 15 years alone. Did you know that, before plastic, beauty products were sold in glass, gold, silver, and ceramic bottles that were refillable? So, we’re actually going back to the future. 

 

More recently, plastic has played a vital role in the global fight against COVID-19. There is no denying that single-use plastic has saved many lives during the pandemic as it has helped to protect our frontline workers. It has also allowed people to enjoy food from their favourite restaurants, that have been forced to close, or order themselves a brand new pair of pyjamas, from a shop that has moved online.

 

 

 

 

But, it’s also created an exceptional amount of waste. For example, Cardiff council estimates about 400 tonnes of extra recycling have been left out for collection this Christmas compared to last year. It is believed that the early lockdown, and a big shift towards online shopping, has largely contributed to the large amounts of extra recycling and excess packaging we’re seeing now. Ultimately, if we’re not careful, short-term thinking during this pandemic could lead to an even bigger problem not that far away in the future.

 

Recent research has also revealed that consumers are often driven to use more single-use plastic because they don’t see the waste left behind in their local environment. For example, their waste will either be collected, incinerated or exported to other countries, where it is  “out of sight and out of mind” to those that are responsible for creating it. Upon reflection, and simply by looking around, it is easy to see how this is a problem that really does affect us all. 

 

We live in a world that prioritizes convenience over thinking about how something is made or where it will end up when we are done with it. It’s called “throwaway culture” and it’s time for things to change.

 

 

 

 

How can we change our single-use habits?

 

The good news is that we can all do something to change our small habits and, eventually, change this notion of throwaway culture. Essentially, the answer lies in the creation of a circular economy (in opposition to a linear one). 

 

We need to move beyond the current philosophy of single use and buying more. We can all do our bit by thinking more about what we buy and who we are buying from. Ultimately, the products that we buy should be designed and sold with the intention that their raw materials can be reused. Unlike a linear economy, a circular one can deliver long-term benefits by keeping our waste out of the natural environment.

 

 

 

 

At Fiils, we are sustainability optimists. We recognise that it’s easy to become overwhelmed by the bad news when it comes to the discussion of saving the planet. We understand that living an eco-friendly life isn’t always easy or necessarily cheap. That is why we are here to help. We want to get you thinking about the products you buy and, ultimately, get you started on your own refill journey. We’re here to make things easy. Hey, you’ve already made a positive step in the right direction! You’re already here and considering how you can do better.  

 

As a brand, we admit that we still have a few steps to take in order to fully reduce our waste and emissions impact. However, as one of the original refill beauty brands, we have achieved a lot already. This is only just the beginning for us and we’re so grateful for all of the support. Our promise to you is to continue moving in the right direction and commit all of our time and energy to reducing any kind of waste across all our channels. We hope that you will decide to join us! 

 

For more information about how our refill program works, please click here.

03.02.21 | POSTED BY Fiils