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We are waking up to the effects of plastic on our planet but this environmental nightmare has become ubiquitous in our households and especially in our bathrooms. Picture the inside of your bathroom cupboard. If you’re an eco-warrior, you’ll be smiling smugly to yourself as you envisage recyclable bamboo products, aluminium bottles and maybe even bars of natural soap or shampoo. However, if you’re in the early stages of your sustainability journey, you may be guiltily picturing quite a few disposable plastic bottles because what are the other realistic alternatives available to you? Fiils is here to guide you so that you can make your bathroom more conscious.





Why are our bathrooms a good place to start to become more eco-friendly?


Now this may be obvious, but eliminating plastic from your personal care routine is integral to living more sustainably. Zero Waste Week, an annual awareness campaign, states that more than 120 billion units of packaging are produced every year by the global cosmetics industry, most of which are not recyclable. And, where this plastic ends up is not pretty. A Garnier research project also found that 56% of Brits do not recycle their bathroom product waste, meaning 2.7 billion plastic bottles hit landfill every year. We believe that by choosing more eco-friendly personal care products you are casting a vote that demands a greener planet.


Thankfully there is some optimism to be found among the doom and gloom! According to the terends intelligence company Stylus Innovation and Advisory, “2021 will be the year when change-making consumers fight for a brighter future for all.” Stylus has also found that these consumers are “buying fewer, more multi-functional products. For example, 28% of UK women reduced the number of items in their skincare routine in 2019.” Simplifying your personal care products down to what you really need will help you become more sustainable; the time to start making your bathroom more conscious and encourage others to do so, is now.





Ditch the plastic and opt for aluminium


According to environmental scientist Zak Aja, plastic as well as is production process are unsustainable for the environment as plastic pollution contaminates air, land and water resources. This is why Fiils’ model of refill and reuse is designed to dramatically decrease the carbon footprint of your products and prevent the consumer being responsible for recycling their products.


Aja’s research has found that a typical customer buying shampoo, conditioner and body wash contributes 7 times less to their annual carbon footprint with Fiils’ sustainable model, than if they bought these products in single-use plastic packaging. Aja predicts that Fiils’ packaging alternative of refilling and reusing aluminium bottles will change the habits of 48,000 people in 3 years time and save customers at least £1.2 million. We believe that companies should consider the whole lifecycle of their beauty products and take responsibility for recycling them, as we do.


We’ve chosen to package our vegan products in aluminium because it is safer, more durable and eventually contributes less of a carbon footprint than plastic. You may have heard of the term ‘bioplastics’ and be wondering why the world has not converted to using these plastics only, as they biodegrade at the end of their life. Unfortunately bioplastics are not entirely green when considering the whole lifecycle of a product according to Aja, who told Fiils that a mix of non-renewable materials and processes are used to make bioplastics. The process used to grow the crops that create bioplastics is resource-intensive and depends on synthetic fertilisers. We’ll be sticking to our trusted friend, aluminium.





5 top tips for creating a conscious bathroom:


  1. Buy refillable and reusable products. Avoid products that will inevitably go to landfill.

  2. Ensure that the ingredients going into your personal care products are sustainably sourced.

  3. Always choose aluminium over plastic and glass packaging (glass isn’t very durable as it can break easily).

  4. Avoid face wipes as they contain plastic! Opt for reusable face pads and a cleansing solution.

  5. Invest in a reusable razor – it’ll save you money in the long run and won’t end up in landfill after a couple of uses.



Words by: Lucy Wagstaffe

29.03.21 | POSTED BY Fiils