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Our approach to sustainable beauty

Throw-away culture is yesterday’s news. We’re here to redefine beauty and make sustainability stylish, easy, and affordable. Our mission is to close the loop on waste, so you can fill up on our refills, not landfills. All while feeling cleansed from top to toe with eco-friendly beauty products that actually work.

A zoomed-in image of a rose gold and silver Fiils refillable bottles.

Honesty first

We can’t say that we’re 100% zero waste because we aren’t. Yet. We use plastic pumps and caps to top off your reusable aluminium bottles. Yes, they are plastic, but what is important is that they are reusable. We are committed to reusing them, and we want you to join our commitment to reuse and refill, and leave your eco-guilt at the door.

People & Planet

We believe that you are only as pretty as your planet. Which is why we won’t sacrifice its beauty for ours. At Fiils, beauty, and sustainability work in synchronicity. We produce desirable and refillable ethical beauty products while respecting the needs of our planet. No need to sacrifice your style, or your beauty expectations to do your bit.

A White woman with curly, brown hair smiling as she rests her hands on her head and face.

Sustainability is our responsibility

Sustainability is all of our responsibility. In order to do our bit for the planet, we all have to play our role. At Fiils we make it easy to embrace sustainable self-care. We are accountable for our packaging waste, by reusing, refilling, and recycling wherever possible. All you have to do is treat yourself to our low waste beauty products and we’ll take care of the rest.

Our team know their stuff

We want you to love our products as much as we do. That is why we ensure our key members of staff are fully trained (and fully passionate) in sustainability. We are committed to staying up to date with global sustainable development and applying them to our natural products. This way, we can make the best decisions for the planet, and for you.

Materials matter

At Fiils, the outside matters just as much as the inside. All our products are refillable and low waste. This is why we are cheerleaders for reusing and recycling as much as possible. You can order your refillable beauty products with a reusable plastic pump. By making these small, but vital changes, you are joining us in the battle to banish single-use waste in the beauty industry.

Working together

We’re working with Ecologi to build our very own Fiils Forest. We’re supporting them on reforestation projects in Madagascar, as they fund climate projects to reduce carbon emissions around the globe. With every purchase you make, we will plant a tree in our Fiils Forest. This way, you are helping us on our mission to not only become a carbon positive family but to regrow our home.

Ecologi

This is just the beginning

We understand that living an eco-friendly life isn’t always easy. But hey, we’re sustainability optimists. That is why we are here to help you get started. But, as a brand, we also have steps to take to reduce waste. Our core mission is to continue moving in the right direction and commit our time to reduce waste across all our channels.

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